The strength of the euro against the pound is opening up new opportunities for businesses in the UK to export to the continent.
We have a client who previously found it was just not viable to sell their product in the eurozone because of the transport costs involved.
But the currency shift has convinced them that now the numbers work and they are now actively pursuing a marketing campaign in France, Germany and The Netherlands.
At Copythatworks we are delighted to be working with them on this ground-breaking initiative.
At a time when firms are finding it tough to source new business this is an excellent way to make the recession work in a really positive fashion.
How businesses can make the currency shift work in their favour Read more...